A Modern Approach to Marketing

The traditional approach (big marketing budgets, splashy advertising campaigns) just doesn't work anymore - it's never worked for small businesses and is becoming increasingly less effective for large companies as well.

Modern marketing leverages the fact that the Internet has revolutionized the way businesses communicate with consumers, the way consumers communicate with businesses, and has enabled consumers to communicate with each other.

Modern marketing is also about creating customer engagement through authentic communications and the realization that many of today's consumers are looking for products and services that not only meet their needs, but also do so without compromising the environment.

Walk Softly - Marketing Strategy and Planning

If your small business has competition, it needs a marketing plan- especially given the current economy. As Henry Ford said, "The man who stops advertising to save money is like the man who stops the clock to save time."

A well-designed marketing plan will ensure you invest your limited marketing dollars toward growing your revenues, increasing your customer base and distinguishing your company from its competitors.

The challenge is that many small businesses are simply too busy and don't possess the manpower necessary to create a well-structured marketing plan. We work quickly to understand your needs, then develop and help you implement an integrated, cost-effective marketing plan that delivers results using both online and traditional marketing elements.

Think of us as your own little marketing department.

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Walk Softly - Product Branding & Positioning

No business is too small to begin the process of creating strong, memorable brands.

Consumers today face a bewildering array of choices and a steady stream of competing claims about product performance, reliability and value. As a result, consumers often decide which product to buy, or what company to do business with, based on the strength and consistency of a company's brands.

Based on the works of leading brand experts like Mike Moser, David Aaker and Erich Joachimsthaler, we help your business implement all of the key elements of a successful brand strategy:

Identifying core brand values
Creating a focused brand message
Developing a unique brand personality
Choosing a consistent set of brand icons

Finally, we will work with you to ensure that all of your forms of communication, both in and outside of your company, work to reinforce the positioning of your brands.

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Walk Softly - Search Engine Marketing (SEM)

Are you getting the quantity and quality of visits to your Website that you need? Once a prospect reaches your Website, could you be more successful at converting leads to customers?

Search engine marketing (SEM) is a form of Internet marketing that promotes your business by increasing its visibility in the results of various Internet search engines. Methods of search engine marketing include: search engine optimization, paid placement, and paid inclusion.

We can help you quickly develop, implement and monitor a search engine marketing strategy that delivers results.

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Walk Softly - Email Marketing

Could your organization benefit from frequent, professional communications with prospects and existing customers?

Our Web-based email marketing tool is the answer, and includes everything you need to manage your email marketing and communications from start to finish. Its unique platform combines easy, self-serve features, a custom-designed brand template, and personal assistance whenever you need it.

And if you are just a little too busy running your business to worry about email marketing, leave it all up to us and just sit back and enjoy the results.

Click here to take a quick, self-guided tour.

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Walk Softly - Marketing Collateral

Properly-designed collateral will help your products and services stand out and generate more sales.

From sales brochures, product data sheets and demonstration scripts to sales presentations and product white papers, consumers rely on your marketing and sales collateral to better understand your products and to make informed purchase decisions.

Walk Softly Communications can help your small business design and produce high impact marketing & sales collateral that will become a critical part of every sale. We specialize in creating marketing collateral that utilizes the latest, environmentally friendly materials and processes.

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Walk Softly - Public Relations

A proactive public relations campaign can be an effective, low cost approach to raising your company's profile and enhancing the reputation of your small business.

Public relations used to be simple. Issue a press release, conduct a few interviews with local or regional journalists and your messages reached their intended audience (investors, consumers, employees, government representatives or the general public).

Today, public relations is more complex. Issuing newsworthy press releases remains a great tool to raise company awareness. However, there are also many online tools and techniques that your small business must harness as part of its overall public relations strategy.

Social media applications, like blogs and wikis, social bookmarking and social networking using sites like Facebook or MySpace, should all be considered when creating an effective, low cost public relations campaign.

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