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	<title>Walk Softly Blog – Small business marketing and sustainability</title>
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		<title>Gain a Marketing Edge with Green Business Certification</title>
		<link>http://www.iwalksoftly.com/blog/2010/04/gain-a-marketing-edge-with-green-business-certification/</link>
		<comments>http://www.iwalksoftly.com/blog/2010/04/gain-a-marketing-edge-with-green-business-certification/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:03:40 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Environmental Communications]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Greening Your Business]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=235</guid>
		<description><![CDATA[Achieving Green Business Certification is just the beginning. Make the most of your investment, and gain a competitive edge with a Green Marketing plan.   ]]></description>
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		<title>Top 15 Green Blogs</title>
		<link>http://www.iwalksoftly.com/blog/2010/04/top-15-green-blogs/</link>
		<comments>http://www.iwalksoftly.com/blog/2010/04/top-15-green-blogs/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 17:44:52 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmental Communications]]></category>
		<category><![CDATA[Greening Your Business]]></category>
		<category><![CDATA[Green Blog]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=229</guid>
		<description><![CDATA[With over 6,000 environment related blogs on Technorati, it's tough to choose just 15. Have a look and tell us what you think.]]></description>
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		<title>Have a Great Green Invention? You Could Win $100,000</title>
		<link>http://www.iwalksoftly.com/blog/2010/03/have-a-great-green-invention-you-could-win-100000/</link>
		<comments>http://www.iwalksoftly.com/blog/2010/03/have-a-great-green-invention-you-could-win-100000/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:28:02 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Green Ideas]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=217</guid>
		<description><![CDATA[A very popular show in Canada, the Dragons' Den, is looking for the next great "green" invention - or "Greenvention"]]></description>
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		<title>12 Tips to Green Your Business</title>
		<link>http://www.iwalksoftly.com/blog/2010/03/12-tips-to-green-your-business/</link>
		<comments>http://www.iwalksoftly.com/blog/2010/03/12-tips-to-green-your-business/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 01:19:18 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Greening Your Business]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=211</guid>
		<description><![CDATA[Executives from the real estate, legal, technology and design services industries joined together for "The Green Symposium; Your office in the Era of Green. Here are the key takeaways from the discussion.]]></description>
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		<title>Greening Your Brand: Frivolous or Essential?</title>
		<link>http://www.iwalksoftly.com/blog/2010/03/greening-your-brand-frivolous-or-essential/</link>
		<comments>http://www.iwalksoftly.com/blog/2010/03/greening-your-brand-frivolous-or-essential/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:09:32 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=208</guid>
		<description><![CDATA[Conventional wisdom might dictate that in these tough economic times, going green is a luxury to be avoided. Nothing could be further from the truth.]]></description>
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		<title>How to make your child&#8217;s birthday party environmentally and socially responsible: An interview with the founders of ECHOage</title>
		<link>http://www.iwalksoftly.com/blog/2009/11/how-to-make-your-childs-birthday-party-environmentally-and-socially-responsible-an-interview-with-the-founders-of-echoage/</link>
		<comments>http://www.iwalksoftly.com/blog/2009/11/how-to-make-your-childs-birthday-party-environmentally-and-socially-responsible-an-interview-with-the-founders-of-echoage/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:01:07 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Green Service]]></category>
		<category><![CDATA[Leaders of Sustainability]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmental Birthday Parties]]></category>
		<category><![CDATA[Event Greening]]></category>
		<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=191</guid>
		<description><![CDATA[The eleventh installment in our Leaders of Sustainability series is with Debbie Zinman and Alison Smith, Co-Founders of ECHOage. ECHOage helps concerned parents turn their child's birthday party into an environmentally respectful and socially mindful celebration.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cleaning up the planet one bag at a time (and having fun doing it): An interview with Ellen Ornato.</title>
		<link>http://www.iwalksoftly.com/blog/2009/09/cleaning-up-the-planet-one-bag-at-a-time-and-having-fun-at-the-same-time-an-interview-with-ellen-ornato/</link>
		<comments>http://www.iwalksoftly.com/blog/2009/09/cleaning-up-the-planet-one-bag-at-a-time-and-having-fun-at-the-same-time-an-interview-with-ellen-ornato/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 18:29:36 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Leaders of Sustainability]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ECOBAGS]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sharon Rowe]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=179</guid>
		<description><![CDATA[The tenth installment in our Leaders of Sustainability series is with Ellen Ornato, VP Strategic Marketing &#038; Fun of ECOBAGS, the pioneering firm that introduced reusable bags to U.S. consumers 20 years ago.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Sustainable Week</title>
		<link>http://www.iwalksoftly.com/blog/2009/07/a-sustainable-week/</link>
		<comments>http://www.iwalksoftly.com/blog/2009/07/a-sustainable-week/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 16:36:32 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=170</guid>
		<description><![CDATA[Last week, I was featured as a guest blogger where I wrote about my experiences at UBC's Summer Institute in Sustainability. Links to all five articles can be found on our blog.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Week Dedicated to Sustainability</title>
		<link>http://www.iwalksoftly.com/blog/2009/07/a-week-dedicated-to-sustainability/</link>
		<comments>http://www.iwalksoftly.com/blog/2009/07/a-week-dedicated-to-sustainability/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 05:32:08 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=166</guid>
		<description><![CDATA[It's not often that we have the opportunity to be removed from our daily routine, and instead, find ourselves immersed in a topic that we are passionate about and believe to be of historic importance.  For me, this week is one of those very rare times indeed.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Doing Well by Doing Good: An interview with Tom Johnson of ClimateCHECK</title>
		<link>http://www.iwalksoftly.com/blog/2009/06/doing-well-by-doing-good-an-interview-with-tom-johnson-of-climatecheck/</link>
		<comments>http://www.iwalksoftly.com/blog/2009/06/doing-well-by-doing-good-an-interview-with-tom-johnson-of-climatecheck/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:00:36 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[GHG Management]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Leaders of Sustainability]]></category>
		<category><![CDATA[Carbon Offsets]]></category>
		<category><![CDATA[Sustainability Consultant]]></category>

		<guid isPermaLink="false">http://www.iwalksoftly.com/blog/?p=159</guid>
		<description><![CDATA[The ninth installment in our Leaders of Sustainability series is with Tom Johnson, Partner and VP, GHG Management Solutions with ClimateCHECK, a provider of green house gas (GHG) measurement and management services to a wide spectrum of clients. ]]></description>
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		<slash:comments>0</slash:comments>
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