Posted: June 2nd, 2009 | Author: Justin | Filed under: Advertising, Environmental Communications, Furniture, Green Marketing | Tags: Advertising, Furniture, Green Marketing, UA | 1 Comment »
In an earlier post, I was critical of an advertisement from UA, a furniture maker that is seriously committed to the environment and sustainability.
I recently came across a new ad from the company that I see as a dramatic step in the right direction; its simple, clear, has a strong call to action and is even a little fun. Have a look, compare it to its previous ad, and let me know which one you find most effective.
UA Advert
Posted: April 23rd, 2009 | Author: Justin | Filed under: Advertising, Environmental Communications, Furniture | Tags: Advertising, Furniture, Green Marketing, UA | 1 Comment »
It’s great to see leading companies committed to sustainability.
At first, I was excited to see this ad for eco-friendly furniture. Then, upon reflection, realized that the ad was just not well conceived. They have a great story, but the average consumer is simply not going to invest the time to read this very dense ad. We need marketing and communications that speaks and convinces the masses that they need to buy sustainable, environmentally sound products and services. This ad unfortunately speaks only to the already converted.
Environmental Communications Gone Wrong
