Doing Well by Doing Good: An interview with Tom Johnson of ClimateCHECK

The ninth installment in our on-going Leaders of Sustainability series of interviews with executives and entrepreneurs of sustainability-minded business is with Tom Johnson, Partner and VP, GHG Management Solutions with ClimateCHECK. ClimateCHECK provides green house gas (GHG) measurement and management services to a wide spectrum of clients, including those in the energy, clean technology, IT (Information Technology), non-profit sectors, as well as academic institutions. Read the rest of this entry »

Upholstery Arts – Environmental Communications Gone Right

In an earlier post, I was critical of an advertisement from UA, a furniture maker that is seriously committed to the environment and sustainability.

I recently came across a new ad from the company that I see as a dramatic step in the right direction; its simple, clear, has a strong call to action and is even a little fun. Have a look, compare it to its previous ad, and let me know which one you find most effective.

UA Advert