Cleaning up the Environment one bag at a time: An interview with Sharon Rowe.

The eighth installment in our on-going Leaders of Sustainability series of interviews with executives and entrepreneurs of sustainability-minded business is with Sharon Rowe, CEO and Founder of ECOBAGS, the pioneering firm that introduced reusable bags to U.S. consumers nearly 20 years . Today, ECOBAGS manufactures and distributes a complete line of reusable bags using natural and certified organic cotton, recycled cotton and hemp/cotton blends. Read the rest of this entry »

Toyota Prius – Even their ads are efficient.

The other day I was checking my Yahoo email account and was driven to distraction by an on-line ad that made it virtually impossible for me to access my email. The culprit was one of those incredible annoying banner ads that expands to take up more and more of your screen space, and is nearly impossible to avoid. On several occasions I tried to click the “mail” icon only to be taken to a site dedicated to promoting HP’s latest computer. After a few failed attempts, my annoyance not only grew towards Yahoo, but also HP. I’ve come to the conclusion that poorly designed and executed on-line advertising may not only be ineffective, but may also actually a company’s brand.

The next day I came across a beautifully simple and elegant ad, at least from my perspective, that did more than just consume my entire monitor. Take a look at the ad for the latest Toyoya Prius I came across on the dictionary.com website. The functionality of the site is in no way affected by the ad, yet it is absolutely impossible to avoid “consuming” the message of the advertisement. In fact, I found the visual appeal and design of the ad actually enhanced the experience I had that day using the dictionary.com website.

It’s wonderful to see that more and more goods and services that are environmentally friendly, and socially responsible, being promoted by smart and effective creative.

Online Ad_Prius

Helping Businesses along the path of Sustainability: An Interview with Jaime Nack.

The seventh installment in our on-going Leaders of Sustainability series of interviews with executives and entrepreneurs of sustainability-minded business is with Jaime Nack. Jaime is the President and Founder of Three Squares Inc., a sustainability consulting firm that helps its non-profit, government and corporate clients green their operations and create more sustainable businesses. Read the rest of this entry »

A Buyers Guide to Green Stuff – An Interview with Aimee Heilbrunn of Ecoscene

The sixth installment in our on-going Leaders of Sustainability series of interviews with executives and entrepreneurs of sustainability-minded business is with Aimee Heilbrunn, Co-Founder of Ecoscene.  Ecoscene reviews and provides information about eco-friendly products and services through their website and weekly e-magazine. Read the rest of this entry »

Environmental Regulation made Easy – An Interview with Jonathan Brun of Nimonik

The fifth installment in our on-going Leaders of Sustainability series of interviews with executives and entrepreneurs of sustainability-minded business is with Mr. Jonathan Brun, Partner at Nimonik (www.nimonik.ca), an on-line service than helps businesses track and understand environmental regulations. Read the rest of this entry »